Increase your company’s reach with Google Posts

As a small- and medium-sized business, you can’t miss out on this opportunity to leverage Google’s search results. With Google Posts, businesses can create content highly ranked in Google search results for their names, even without having a website. Here’s how this works. What they can do Google Posts allow users to communicate directly in […]

3 Microsoft Excel tips to master

Every computer user must be well-versed in various office programs, including Microsoft Excel. If you only know a few basic commands, you haven’t fully mastered Excel. Here are a few features that can make your life easier. Pie and Sunburst Charts Everyone knows that bombarding stakeholders with endless numbers and decimal points is the wrong […]

How useful are Google Posts to SMBs?

Businesses in the 21st century rely on a strong digital presence to keep up with the competition. There’s a new tool that helps with just that: Google Posts. Read on to learn its potentially game-changing capabilities and when SMBs can expect to get a piece of the action. What they can do Google Posts basically […]

Marketing your SMB with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips […]

Updated Microsoft Teams is set for release

Preceding its general availability, Microsoft has recently rolled out a major update for Microsoft Teams — Window’s version of the cloud-based team collaboration tool, Slack. The latest bundle of features will kick things up a notch, allowing you to do more than IM your manager about your weekly meeting or ask your colleagues to remove […]

How to use Snapchat for your business

A growing number of small- and medium-sized businesses are turning to social media to help facilitate growth. The reasons are obvious, social media is easy-to-use and capable of reaching an enormous amount of users. That being said, you might be missing out on one of the fastest growing platforms available: Snapchat. Over 71 percent of […]

Introducing Cloud Search for G Suite users

Google Cloud Search is the latest tool launched for business customers that allow users to search across their G Suite products including Drive, Gmail, Sites, Calendar, Docs, Contacts and more. It was previously available in a limited preview, named Springboard, and was described as something similar to Google Now for enterprise workers. Google Cloud Search […]

IG Stories: redefining online marketing

Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories. Jim Squares, director of product marketing, said in an interview with […]

Improve networking with LinkedIn Alumni

How many times have you heard the saying “It’s not about what you do but who you know”? — probably too many to count. Regardless of whether that’s your current business mantra, it’s hard to ignore the advantages of tapping into your network. From landing jobs to furthering your career, the benefits of building relationships […]

Skype for Business and its benefits

Skype for Business (as hinted in the name), is the corporate-oriented version of Skype. Besides the snazzy title, Skype for Business possesses unique office applications that will benefit your company. Yet, many business owners pose the same question: how important is it to adopt Skype for Business? Here are three reasons that might help you […]