Site engagement: Why you should measure it

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers. A crucial metric that you should look into is […]

Why Google now prioritizes mobile searches

Google recently made changes to its search tools to prioritize mobile searches over web searches. Why has Google done this and what does this mean for businesses and users? Get the answers by reading on. Google search works by using ‘bots.’ These bots are responsible for trawling through the web and sorting and categorizing websites […]

Smartphone browsers now support biometrics

Google Chrome and Mozilla Firefox Lite support web-based biometric authentication. The leading mobile browsers now allow users to sign in to online profiles through fingerprint scanners, facial recognition, and the like. What’s more, online biometric authentication through these browsers requires no additional software. Authenticate your profile on your mobile device Chrome OS, Windows, MacOS, Linux, […]

4 Free Google apps you need on your device

Did you know that Google offers more than just Gmail, Maps, and YouTube? A quick browse through Google Play will introduce you to a host of apps that can make your life easier. Window shopping at the Google store, however, means an inundation of productivity-destroying entertainment apps, and you probably have no time to sift […]

Increase your company’s reach with Google Posts

As a small- and medium-sized business, you can’t miss out on this opportunity to leverage Google’s search results. With Google Posts, businesses can create content highly ranked in Google search results for their names, even without having a website. Here’s how this works. What they can do Google Posts allow users to communicate directly in […]

How to set up your G Suite dashboard

G Suite is Google’s all-in-one computing, productivity, and collaboration tool. It comprises of Gmail, Hangouts, Calendar, Google+, Docs, Sheets, and more, allowing for better collaboration, data sharing, and work efficiency. Here’s how to configure it. Allow display views inside and outside your business Activity dashboards typically provide limited details on file activity that one can […]

Monitor your business with Google Alerts

You can keep tabs on your business online and in real time using Google Alerts, a free and easy- to-use content change detection and notification service. You can even use this tool to monitor your competitors. Read on to learn how it can help you. What is Google Alerts? Google Alerts allows you to monitor […]

Tips on how to best use G Suite

G Suite is Google’s powerful productivity and collaboration platform. The suite includes popular Google apps like Gmail, Docs, Sheets, chat and video-conferencing apps, and so on. Many people are already familiar with these apps, but even those who use it every day may benefit from learning a trick or two on how to further maximize […]

Single Sign-On: The key to user management

Making passwords can be tedious. From complexity requirements to minimum lengths, creating a password for each new account brings its own set of headaches. If this problem is reaching a boiling point, Single Sign-On (SSO) solutions can help. These techniques are secure, easy-to-manage, and do away with the need to manage a long list of […]

How to manage Google reviews

Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently manage your business’s reviews How Google changed search results Google now automatically aggregates and includes online reviews to display in the Knowledge Panel […]