The Verse - Volume 15
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In this issue:

Tech Tips – How Does a Web Site Make You Feel?

It’s commonly understood that people buy emotionally, not intellectually. Even when customers think they’re making a rational decision, powerful subconscious factors come into play that impact their buying decisions. According to web site strategy expert Philippa Gamse, far too many Web sites fail to evoke the crucial emotional responses that must occur during the sales process. As a result, they significantly reduce their response rates, online sales and ongoing return on the company’s Web investment. continue

Success Story - Please Help Katrina's Victims

Back in Volume 9 of The Verse, our Success Story was dedicated to helping the victims of the Tsunamis that struck Asia last December. Unfortunately, a terrible tragedy has befallen our fellow Americans and help is needed, so we again are using this forum to make this relief effort a “Success Story” of its own. Last week, millions of Americans fled Hurricane Katrina. Across the South, families abandoned their homes and businesses, not knowing what would be there when they returned. continue

Verse Views

Versent at Business to Business Expo continue
Community Corner - Help Needed - Hurricane Relief continue

Purple Particulars

New Orleans is down, but hopefully it’s not out. Some say next year will see the famous celebration that New Orleans is known for, a celebration which predominantly features the color purple. continue